Includes bibliographical references and index.

Part 1 Strategic Management
Chapter 1: The Nature of Strategic Management
Chapter 2: Understanding and Analyzing the General Environment and the Health Care Environment
Chapter 3: Service Area Competitor Analysis
Chapter 4: Internal Environmental Analysis and Competitive Advantage
Chapter 5: Directional Strategies
Chapter 6: Developing Strategic Alternatives
Chapter 7: Evaluation of Alternatives and Strategic Choice
Chapter 8: Value Adding Service Delivery Strategies
Chapter 9: Value Adding Support Strategies
Chapter 10: Communicating the Strategy and Developing Action Plans

"The 6th edition of this established text is streamlined to a more manageable format, with the Appendices moved to the web-site and a significant shortening of the main text. There is a greater focus on the global analysis of industry and competition; and analysis of the internal environment. In consultation with feedback from their adopters, the authors have concentrated on the fundamentals of strategy analysis and the underlying sources of profit. This reflects waning interest among senior executives in the pursuit of short-term shareholder value."--BOOK JACKET.