Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 5th edDescription: xxiv, 520 p. : ill. ; 26 cmISBN:

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Current library	Collection	Call number	Status	Barcode
Main Library	NFIC	658.8 MUL (Browse shelf(Opens below))	Not for loan	20168

Includes bibliographical references and index.

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