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Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2001.Edition: 3rd edDescription: xxxvii, 596 p. : ill. (some col.) ; 28 cmISBN:
  • 0072322977 (alk. paper)
Other title:
  • Marketing, principles and perspectives
Subject(s): DDC classification:
  • 658.8 BEA 22
LOC classification:
  • HF5415.1 .B4155 2001
Item type: Reserved Books
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Holdings
Current library Collection Call number Copy number Status Barcode
Main Library NFIC 658.8 BEA (Browse shelf(Opens below)) 1 Not for loan 20147

Includes index.

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