Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

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TextSeries: Marketing series (London, England). Student.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997.Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN:

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Current library	Collection	Call number	Copy number	Status	Barcode
Main Library	NFIC	658.401 WIL (Browse shelf(Opens below))	1	Not for loan	25591

"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover.

Includes bibliographical references (p. 791-811) and indexes.

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