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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1979.Description: xi, 545 p. : ill. ; 25 cmISBN: - 0070387532
- 658.8 LOU 22
Books
| Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Main Library | NFIC | 658.8 LOU (Browse shelf(Opens below)) | 1 | Available | 16421 |
Includes bibliographical references and index.
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