Principles of marketing / Joel R. Evans, Barry Berman.

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TextPublication details: New York : Macmillan ; London : Collier Macmillan, c1988.Edition: 2nd edDescription: xxiii, 528, 44, 22 p. : ill. (some col.) ; 26 cmISBN:

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Current library	Collection	Call number	Copy number	Status	Barcode
Main Library	NFIC	658 EVE (Browse shelf(Opens below))	1	Available	23469

Rev. ed. of: Essentials of marketing. 1984.

Includes bibliographies and indexes.

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