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Consumer behavior : buying, having, and being /

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2002. - xvii, 549 p. : col. ill. ; 26 cm. - The Prentice Hall international series in marketing .

Includes bibliographical references and indexes.

ISBN: 0130950084

LCCN: 00050166

Subjects--Topical Terms:
Management

LC Class. No.: HF5415.32 / .S6 2002

Dewey Class. No.: 658.8 / SOL

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