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Principles of marketing /

Principles of marketing / Philip Kotler....[eta..l] - 2nd European ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1983. - xxiv, 676 p. : ill. ; 24 cm. - Prentice-Hall series in marketing .

Includes bibliographical references and indexes.

ISBN: 0132622548

LCCN: 82012335

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K636 1983

Dewey Class. No.: 658.8 / PRI

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