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Essentials of marketing :

Perreault, William D.

Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 10th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0072935898 (alk. paper)

LCCN: 2005043864

Subjects--Topical Terms:
Marketing.

Index Terms--Curriculum Objective:
Management.

LC Class. No.: HF5415 / .M378 2006

Dewey Class. No.: 658.8 PER

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