Normal view MARC view ISBD view

Marketing /

Marketing / Roger A. Kerin ... [et al.]. - 8th ed. - New York : McGraw-Hill/ Irwin. c2006. - xlvi, 733 p. : col. ill., col. maps ; 29 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 673-700) and indexes.

ISBN: 0072828803 (text : alk. paper) 0073080152 (pkg. : alk. paper) 100071116087 139780071116084.

LCCN: 2004065542

Subjects--Topical Terms:
Marketing.

Index Terms--Curriculum Objective:
Management.

LC Class. No.: HF5415 / .M29474 2006

Dewey Class. No.: 658.8 KER.

Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MODS (XML) RIS MARC (Unicode/UTF-8)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)