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Marketing

Pride, William M & Ferrell,O.C

Marketing Concepts & Strategies - 1oth ed - New York Houghton Mifflin Co 1997 - xxxi-666p 28cm

ISBN: 970618770236

Subjects--Topical Terms:
Marketing

Index Terms--Curriculum Objective:
Management

Dewey Class. No.: 658.8 PRI

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