Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2004.Edition: 7th edDescription: xix, 876 p. : ill. (some col.), maps ; 26 cmISBN:

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Current library	Call number	Copy number	Status	Barcode
Main Library	658.8 PET (Browse shelf(Opens below))	1	Not for loan	20170

Includes bibliographical references (p. 853-860) and index.

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