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Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2001.Edition: 3rd edDescription: xxxvii, 596 p. : ill. (some col.) ; 28 cmISBN: - 0072322977 (alk. paper)
- Marketing, principles and perspectives
- 658.8 BEA 22
- HF5415.1 .B4155 2001
Reserved Books
| Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Main Library | NFIC | 658.8 BEA (Browse shelf(Opens below)) | 1 | Not for loan | 20147 |
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| 658.72 LYS Procurement and supply chain management / | 658.8 BAD Rural Marketing. | 658.8 BAI Purchasing principles and management. | 658.8 BEA Marketing, principles & perspectives / | 658.8 CAT International marketing / | 658.8 CRO Marketing research for managers / | 658.8 DES Strategic management : |
Includes index.
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