International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

By:

Cateora, Philip R

Contributor(s):

Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 14th ed. International edDescription: xxxi, 711 p. : ill. (chiefly col.), maps ; 29 cmISBN:

978007128885

Subject(s):

DDC classification:

658.8 CAT 22

LOC classification:

HF1416 .C375 2009

Online resources:

Table of contents only

Item type:

Reserved Books

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Holdings
Current library	Collection	Call number	Copy number	Status	Barcode
Main Library	NFIC	658.8 CAT (Browse shelf(Opens below))	1	Not for loan	23093

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Previous	658.8 BAD Rural Marketing.	658.8 BAI Purchasing principles and management.	658.8 BEA Marketing, principles & perspectives /	658.8 CAT International marketing /	658.8 CRO Marketing research for managers /	658.8 DES Strategic management :	658.8 JOH Churchill/Ford/Walker's sales force management /	Next

Includes bibliographical references and indexes.

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