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Global marketing management / Warren J. Keegan.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1995.Edition: 5th edDescription: xix, 828 p. : ill. ; 24 cmISBN: - 0133591344
- 658.8 KEE 22
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| Current library | Collection | Call number | Copy number | Status | Barcode | |
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| Main Library | NFIC | 658.8 KEE (Browse shelf(Opens below)) | 1 | Available | 16489 |
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| 658.8 JAU The Managerial experience : | 658.8 JOB Principles & practice of marketing | 658.8 JOH The consumer Society | 658.8 KEE Global marketing management / | 658.8 KOT Marketing management | 658.8 KOT Marketing:an introduction | 658.8 KUR Contemporary business 2003 / |
Includes bibliographical references and indexes.
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