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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 12th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 27 cmISBN: - 0256139903
- 0256206872
- 658.8PER 22
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| Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Main Library | NFIC | 658.8PER (Browse shelf(Opens below)) | 2 | Available | 16572 | |
| Main Library | NFIC | 658.8PER (Browse shelf(Opens below)) | 1 | Available | 16482 |
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| 658.8BEI Contemporary retailing / | 658.8GUI Marketing management : | 658.8KOT Marketing management: | 658.8PER Basic marketing : | 658.8PER Basic marketing : | 658 ALB Effective management : | 658 AND Contemporary Management science |
Includes bibliographical references and indexes.
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