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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1990.Edition: 2nd edDescription: xxiii, 608 p. : ill. (some col.) ; 25 cmISBN: - 0256079617
- 658.83 PET 22
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| Current library | Collection | Call number | Copy number | Status | Barcode | |
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| Main Library | NFIC | 658.83 PET (Browse shelf(Opens below)) | 1 | Available | 16431 |
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| 658.83 AAK Strategic market management / | 658.83 LAM Marketing | 658.83 PES New-product decisions; | 658.83 PET Consumer behavior and marketing strategy / | 658.85 FUT Fundamentals of selling | 658.85 WEI Selling | 658.85 WEI Selling |
Rev. ed. of: Consumer behavior. 1987.
Includes bibliographical references and indexes.
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