Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

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TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1995.Edition: 7th ed., Annotatated [sic] instructor's edDescription: xiv, 738 p. : ill. ; 26 cmISBN:

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Current library	Collection	Call number	Copy number	Status	Barcode
Main Library	NFIC	658.08 KER (Browse shelf(Opens below))	1	Available	16494

Includes bibliographical references and indexes.

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