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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
Material type:
TextSeries: Mcgraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2008.Edition: 6th edDescription: xxii, 533 p. : ill. ; 26 cmISBN: - 9780073529820 (alk. paper)
- 0073529826 (alk. paper)
- 658.8 MUL 22
- HF5415.13 .M352324 2008
Reserved Books
| Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Main Library | NFIC | 658.8 MUL (Browse shelf(Opens below)) | 1 | Not for loan | 22972 |
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No cover image available No cover image available | No cover image available No cover image available | ||
| 658.8 KOT. Principles of Marketing. | 658.8 KOT Marketing Management. | 658.8 LAZ Consumer behavior / | 658.8 MUL Marketing management : | 658.8 MUL Marketing management : | 658.8 PAL The Business environment. | 658.8 PAL The Business Environment. |
Previous ed. entered under title.
Includes bibliographical references and index.
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