Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Broadcast/cable programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.

By: Contributor(s): Material type: TextTextPublication details: Belmont, Calif. : Wadsworth Pub. Co., 1996.Edition: 5th edDescription: xvii, 471 p. ; 23 cmISBN:
  • 0534507441
Subject(s): DDC classification:
  • 791.4 EAS 22
LOC classification:
  • PN1992.55 .E18 1996
Contents:
Pt. 1. Programming Resources and Constraints. 1. A Framework for Programming Strategies. 2. Program and Audience Research. 3. Domestic Syndication -- Pt. 2. Broadcast Television Strategies. 4. Prime-Time Network Television Programming. 5. Nonprime-Time Network Television Programming. 6. Affiliated Station Programming. 7. Independent Station Programming. 8. Public Television Programming -- Pt. 3. Cable Programming Strategies. 9. Local Cable Systems and Programming. 10. Basic Cable Network Programming. 11. Premium Programming Services -- Pt. 4. Commercial Broadcast Radio Strategies. 12. Network and Syndicated Radio Programming. 13. Music Radio Programming. 14. Information Radio Programming.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Current library Collection Call number Copy number Status Barcode
Main Library NFIC 791.4 EAS (Browse shelf(Opens below)) 1 Available 20850
Main Library NFIC 791.4 EAS (Browse shelf(Opens below)) 2 Available 20848
Main Library NFIC 791.4 EAS (Browse shelf(Opens below)) 3 Available 20846
Main Library NFIC 791.4 EAS (Browse shelf(Opens below)) 4 Available 20845
Main Library NFIC 791.4 EAS (Browse shelf(Opens below)) 5 Available 20849
Main Library NFIC 791.4 EAS (Browse shelf(Opens below)) 6 Available 20851
Main Library NFIC 791.4 EAS (Browse shelf(Opens below)) 7 Available 20847

Includes bibliographical references and index.

Pt. 1. Programming Resources and Constraints. 1. A Framework for Programming Strategies. 2. Program and Audience Research. 3. Domestic Syndication -- Pt. 2. Broadcast Television Strategies. 4. Prime-Time Network Television Programming. 5. Nonprime-Time Network Television Programming. 6. Affiliated Station Programming. 7. Independent Station Programming. 8. Public Television Programming -- Pt. 3. Cable Programming Strategies. 9. Local Cable Systems and Programming. 10. Basic Cable Network Programming. 11. Premium Programming Services -- Pt. 4. Commercial Broadcast Radio Strategies. 12. Network and Syndicated Radio Programming. 13. Music Radio Programming. 14. Information Radio Programming.

There are no comments on this title.

to post a comment.
Share
© 2017 Bishop Stuart University Library. All Rights Reserved.
Kakoba Campus, Plot 150 Buremba Road | P.O. Box 9, Mbarara, UGANDA | Tel: +256-772-463068
Email: library@bsu.ac.ug