@book{1276,
	author = {Stern, Louis W. and El-Ansary, Adel I},
	title = {Marketing Channels.},
	publisher = {Prentice-Hall of India Private Liited,},
	year = {2001.},
	address = {New Delhi:},
	edition = {5th ed.},
	note = {Includes bibliographical references and index}
}