Principles of marketing Kotler, Philip. Armstrong, Gary. Saunders, John. Veronica, Wong text bibliography nju Englewood Cliffs, N.J Prentice-Hall c1983 1983 2nd European ed. monographic eng
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xxiv, 676 p. : ill. ; 24 cm. Philip Kotler....[eta..l] Includes bibliographical references and indexes. Marketing HF5415 .K636 1983 658.8 PRI Prentice-Hall series in marketing 0132622548 82012335 DLC 820623 20260428113330.0 13530