TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
AU  - Saunders, John.
AU  - Veronica, Wong
TI  - Principles of marketing
SN  - 0132622548
AV  - HF5415 .K636 1983
U1  - 658.8 19
PY  - 1983///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -