01123pam a2200313 a 45000010006000000050017000060080041000230100017000640200015000810350011000960400026001070500023001330820019001562450057001752500022002322600053002543000035003074400045003425040053003876500021004407000026004617000028004877000027005157000026005429060045005689420012006139990017006259520167006421353020260428113330.0820623s1983    njua     b    001 0 eng    a   82012335   a0132622548  a915960  aDLCcDLCdDLCdBSULIB00aHF5415b.K636 198300a658.8219bPRI10aPrinciples of marketing /cPhilip Kotler....[eta..l]  a2nd European  ed.  aEnglewood Cliffs, N.J. :bPrentice-Hall,cc1983.  axxiv, 676 p. :bill. ;c24 cm. 0aPrentice-Hall series in marketing926441  aIncludes bibliographical references and indexes. 0aMarketing.91894  aKotler, Philip.92878  aArmstrong, Gary.926442  aSaunders, John.926443  aVeronica, Wong926444  a7bcbccorignewd1eocipf19gy-gencatlg  2ddccBK  c13530d13530  00102ddc4070absubbsucRBSd2026-04-28ePurchasedi33095l0o658.8 PRIpbsu26040396r2026-04-28 11:34:31t001w2026-04-28yBKzMaterial available in hard copy