TY  - BOOK
AU  - Kasper, Hans.
AU  - Helsdingen, Piet. Van
AU  - Gabbott, Mark
TI  - Services marketing management: a strategic perspective
SN  - 33103
U1  - 658.8  22
PY  - 2006///
CY  - England
PB  - John Wiley & sons ltd.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -