TY  - BOOK
AU  - Pride, William M & Ferrell,O.C
TI  - Marketing: Concepts & Strategies
SN  - 970618770236
U1  - 658.8 PRI 22nd ed
PY  - 1997///
CY  - New York
PB  - Houghton Mifflin Co
KW  - Marketing
KW  - Management
ER  -