TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 0471415723 (pbk. : alk. paper)
U1  - 658.83 AAK 22
PY  - 2001///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Pt. 1; Introduction and Overview; Ch. 1; Business Strategy: The Concept and Trends in Its Management; Ch. 2; Strategic Market Management: An Overview --; Pt. 2; Strategic Analysis; Ch. 3; External and Customer Analysis; Ch. 4; Competitor Analysis; Ch. 5; Market Analysis; Ch. 6; Environmental Analysis and Strategic Uncertainty; Ch. 7; Internal Analysis --; Pt. 3; Alternative Business Strategies; Ch. 8; Obtaining a Sustainable Competitive Advantage; Ch. 9; Differentiation Strategies; Ch. 10; Cost, Focus, and the Preemptive Move; Ch. 11; Strategic Positioning; Ch. 12; Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea; Ch. 13; Diversification; Ch. 14; Strategies in Declining and Hostile Markets; Ch. 15; Global Strategies --; Pt. 4; Implementation; Ch. 16; Implementation
ER  -