TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry
TI  - Marketing
SN  - 0023344105
U1  - 658.8 EVA 22
PY  - 1987///
CY  - New York, London
PB  - Macmillan Pub. Co., Collier Macmillan
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -