Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By:

Contributor(s):

Material type: Text

TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998.Edition: 4th edDescription: xxii, 762 p. : ill. ; 29 cmISBN:

Subject(s):

DDC classification:

LOC classification:

Item type:

Reserved Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Current library	Collection	Call number	Copy number	Status	Barcode
Main Library	NFIC	659.1 BEL (Browse shelf(Opens below))	1	Not for loan	16488

Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.

Includes bibliographical references (p. 725-743) and indexes.

There are no comments on this title.

to post a comment.