Strategic marketing management : a means-end approach / Mark E. Parry.

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Material type: Text

TextSeries: McGraw-Hill executive MBA seriesPublication details: New York : McGraw-Hill, c2002.Description: ix, 275 p. : ill. ; 24 cmISBN:

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Current library	Collection	Call number	Copy number	Status	Barcode
Main Library	NFIC	658.8 PAR (Browse shelf(Opens below))	1	Not for loan	11582

Includes bibliographical references and index.

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