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Results of search for 'se,phr:"The McGraw-Hill/Irwin series in marketing"'
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Authors
Arens, William F.
Levy, Michael
Weitz, Barton A.
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The McGraw-Hill/Irwi...
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Advertising
Retail trade
on air
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1.
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Retailing management /
Michael Levy, Barton A. Weitz.
by
Levy, Michael
, 1950-
Weitz, Barton A
Series:
The McGraw-Hill/Irwin series in marketing
Edition:
5th ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Boston :
McGraw-Hill Irwin,
c2004
Availability:
Items available for loan:
Main Library
(1)
Call number:
658.87 LEv
.
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2.
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Contemporary advertising /
William F. Arens.
by
Arens, William F
Series:
The McGraw-Hill/Irwin series in marketing
Edition:
8th ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Boston :
McGraw-Hill Irwin,
c2002
Availability:
Items available for loan:
Main Library
(1)
Call number:
659.1 ARE
.
Place hold
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