| 000 | 01017pam a2200313 a 4500 | ||
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| 005 | 20260428113330.0 | ||
| 008 | 820623s1983 njua b 001 0 eng | ||
| 010 | _a 82012335 | ||
| 020 | _a0132622548 | ||
| 035 | _a915960 | ||
| 040 |
_aDLC _cDLC _dDLC _dBSULIB |
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| 050 | 0 | 0 |
_aHF5415 _b.K636 1983 |
| 082 | 0 | 0 |
_a658.8 _219 _bPRI |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler....[eta..l] |
| 250 | _a2nd European ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1983. |
||
| 300 |
_axxiv, 676 p. : _bill. ; _c24 cm. |
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| 440 | 0 |
_aPrentice-Hall series in marketing _926441 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _91894 |
|
| 700 |
_aKotler, Philip. _92878 |
||
| 700 |
_aArmstrong, Gary. _926442 |
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| 700 |
_aSaunders, John. _926443 |
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| 700 |
_aVeronica, Wong _926444 |
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_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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