| 000 | 00740nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 13544 | ||
| 005 | 20260519091639.0 | ||
| 008 | 260519b |||||||| |||| 00| 0 eng d | ||
| 020 | _a33103 | ||
| 040 | _aBSULIB | ||
| 082 |
_222 _a658.8 _bKAS |
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| 100 |
_aKasper, Hans. _926483 |
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| 245 |
_aServices marketing management: _ba strategic perspective/ _cHans Kasper, Piet Van Helsdingen and mark Gabbott. |
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| 250 | _a2nd ed. | ||
| 260 |
_aEngland: _bJohn Wiley & sons ltd., _c2006. |
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| 300 |
_axvii, 554 p.: _bill.; _c23cm. |
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| 500 | _aIncludes bibliographical references and index | ||
| 650 | _2Marketing | ||
| 650 | _2Management | ||
| 700 |
_aHelsdingen, Piet. Van _926484 |
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| 700 |
_aGabbott, Mark _926485 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c13544 _d13544 |
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