| 000 | 01317cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 13808494 | ||
| 005 | 20170822174645.0 | ||
| 008 | 041207s2006 nyuab b 001 0 eng | ||
| 010 | _a 2004065542 | ||
| 020 | _a0072828803 (text : alk. paper) | ||
| 020 | _a0073080152 (pkg. : alk. paper) | ||
| 020 | _a100071116087 | ||
| 020 | _a139780071116084. | ||
| 040 |
_aDLC _cDLC _dBSU |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.M29474 2006 |
| 082 | 0 | 0 |
_a658.8 KER. _222 |
| 245 | 0 | 0 |
_aMarketing / _cRoger A. Kerin ... [et al.]. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/ Irwin. _cc2006. |
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| 300 |
_axlvi, 733 p. : _bcol. ill., col. maps ; _c29 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _93457 |
|
| 504 | _aIncludes bibliographical references (p. 673-700) and indexes. | ||
| 650 | 0 |
_aMarketing. _91894 |
|
| 658 | _aManagement. | ||
| 700 | 1 |
_aKerin, Roger A. _93551 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cRES |
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| 999 |
_c1697 _d1697 |
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