| 000 | 01229cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 12061743 | ||
| 005 | 20170822174646.0 | ||
| 008 | 000619s2001 maua 001 0 eng | ||
| 010 | _a 00056238 | ||
| 020 | _a0072322977 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dBSU |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.1 _b.B4155 2001 |
| 082 | 0 | 0 |
_a658.8 BEA _222 |
| 100 | 1 |
_aBearden, William O., _d1945- _93570 |
|
| 245 | 1 | 0 |
_aMarketing, principles & perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 246 | 3 | _aMarketing, principles and perspectives | |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2001. |
||
| 300 |
_axxxvii, 596 p. : _bill. (some col.) ; _c28 cm. |
||
| 490 | 1 | _aSeries in marketing | |
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _zUnited States. _93571 |
|
| 658 | _aManagement. | ||
| 700 | 1 |
_aIngram, Thomas N. _93572 |
|
| 700 | 1 |
_aLaForge, Raymond W. _93573 |
|
| 830 | 0 |
_aMcGraw-Hill/Irwin series in marketing _93457 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cRES |
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| 999 |
_c1709 _d1709 |
||