| 000 | 01450cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 3093034 | ||
| 005 | 20170822174646.0 | ||
| 008 | 980212s1997 enka b 001 0 eng | ||
| 010 | _a 98115257 | ||
| 020 | _a075062244X | ||
| 040 |
_aDLC _cDLC _dBSU |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.W547 1997 |
| 082 | 0 | 0 |
_a658.401 WIL _222 |
| 100 | 1 |
_aWilson, R. M. S. _q(Richard Malcolm Sano) _93590 |
|
| 245 | 1 | 0 |
_aStrategic marketing management : _bplanning, implementation, and control / _cRichard M.S. Wilson and Colin Gilligan. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1997. |
||
| 300 |
_axx, 827 p. : _bill. ; _c29 cm. |
||
| 490 | 1 | _aThe marketing series. Student | |
| 500 | _a"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover. | ||
| 504 | _aIncludes bibliographical references (p. 791-811) and indexes. | ||
| 650 | 0 |
_aMarketing _91894 |
|
| 658 | _aManagement. | ||
| 700 | 1 |
_aGilligan, Colin. _93591 |
|
| 710 | 2 |
_aChartered Institute of Marketing. _93592 |
|
| 830 | 0 |
_aMarketing series (London, England). _pStudent. _93593 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els033/98115257.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/els032/98115257.html |
| 906 |
_a7 _bcbc _corignew _d2 _encip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cRES |
||
| 999 |
_c1715 _d1715 |
||