| 000 | 00910pam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 1579039 | ||
| 003 | OSt | ||
| 005 | 20170822174740.0 | ||
| 008 | 930511s1994 nyua b 001 0 eng | ||
| 020 | _a0070489718 (alk. paper) : | ||
| 040 |
_aBSU _cBSU |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.G84 1994 |
| 082 | 0 | 0 |
_a658.8GUI _222 |
| 100 | 1 |
_aGuiltinan, Joseph P. _96710 |
|
| 245 | 1 | 0 |
_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1994. |
||
| 300 |
_axvi, 480 p. : _bcol. ill. ; _c24 cm. |
||
| 440 | 0 |
_aMcGraw-Hill series in marketing _96711 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _93533 |
|
| 700 | 1 |
_aPaul, Gordon W. _96712 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c3270 _d3270 |
||