000			01497mam a22002294a 4500
001			3039055
003			OSt
005			20170822174740.0
008			010404s2001 nyua b 001 0 eng
020			_a0471415723 (pbk. : alk. paper)
040			_aBSU _cBSU
082	0	0	_a658.83 AAK _222
100	1		_aAaker, David A. _96726
245	1	0	_aStrategic market management / _cDavid A. Aaker.
250			_a6th ed.
260			_aNew York : _bWiley, _cc2001.
300			_axiv, 338 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0	0	_gPt. 1. _tIntroduction and Overview. _gCh. 1. _tBusiness Strategy: The Concept and Trends in Its Management. _gCh. 2. _tStrategic Market Management: An Overview -- _gPt. 2. _tStrategic Analysis. _gCh. 3. _tExternal and Customer Analysis. _gCh. 4. _tCompetitor Analysis. _gCh. 5. _tMarket Analysis. _gCh. 6. _tEnvironmental Analysis and Strategic Uncertainty. _gCh. 7. _tInternal Analysis -- _gPt. 3. _tAlternative Business Strategies. _gCh. 8. _tObtaining a Sustainable Competitive Advantage. _gCh. 9. _tDifferentiation Strategies. _gCh. 10. _tCost, Focus, and the Preemptive Move. _gCh. 11. _tStrategic Positioning. _gCh. 12. _tGrowth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea. _gCh. 13. _tDiversification. _gCh. 14. _tStrategies in Declining and Hostile Markets. _gCh. 15. _tGlobal Strategies -- _gPt. 4. _tImplementation. _gCh. 16. _tImplementation.
650		0	_aMarketing _xManagement. _93533
942			_2ddc _cBK
999			_c3275 _d3275