000 00806cam a2200253 i 4500
001 4154935
003 OSt
005 20170822174742.0
008 780920s1979 nyua b 001 0 eng
020 _a0070387532
040 _cBSU
082 0 0 _a658.8 LOU
_222
100 1 _aLoudon, David L.
_96904
245 1 0 _aConsumer behavior :
_bconcepts and applications /
_cDavid L. Loudon, Albert J. Della Bitta.
260 _aNew York :
_bMcGraw-Hill,
_cc1979.
300 _axi, 545 p. :
_bill. ;
_c25 cm.
490 0 _aMcGraw-Hill series in marketing
504 _aIncludes bibliographical references and index.
650 0 _aConsumer behavior.
_92033
650 0 _aConsumer behavior
_xCase studies.
_96905
658 _aManagement
700 2 _aDella Bitta, Albert J.,
_ejoint author.
_96906
942 _2ddc
_cBK
999 _c3354
_d3354