| 000 | 00925cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 1982346 | ||
| 003 | OSt | ||
| 005 | 20170822174742.0 | ||
| 008 | 890818s1990 maua b 001 0 eng | ||
| 020 | _a0256079617 | ||
| 040 | _cBSU | ||
| 082 | 0 | 0 |
_a658.83 PET _222 |
| 100 | 1 |
_aPeter, J. Paul. _93532 |
|
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _cJ. Paul Peter, Jerry C. Olson. |
| 250 | _a2nd ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1990. |
||
| 300 |
_axxiii, 608 p. : _bill. (some col.) ; _c25 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _93465 |
|
| 500 | _aRev. ed. of: Consumer behavior. 1987. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aConsumer behavior. _92033 |
|
| 650 | 0 |
_aMarketing. _91894 |
|
| 658 | _aManagement | ||
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- _96910 |
|
| 700 | 1 |
_aPeter, J. Paul. _tConsumer behavior. _96911 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c3356 _d3356 |
||