| 000 | 00855nam a2200253 4500 | ||
|---|---|---|---|
| 001 | 4071930 | ||
| 005 | 20170822174854.0 | ||
| 008 | 691210s1970 nyua b 001 0 eng | ||
| 010 | _a 70085163 | ||
| 040 |
_aDLC _cBSU _dDLC |
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| 050 | 0 | 0 |
_aHF5438 _b.K4314 |
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_a355.1KER _221 |
| 100 | 1 |
_aKernan, Jerome B. _911438 |
|
| 245 | 1 | 0 |
_aPromotion: an introductory analysis _c[by] Jerome B. Kernan, William P. Dommermuth [and] Montrose S. Sommers. |
| 260 |
_aNew York, _bMcGraw-Hill _c[1970] |
||
| 300 |
_axvi, 367 p. _billus. _c24 cm. |
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| 504 | _aBibliographical footnotes. | ||
| 650 | 0 |
_aSales promotion. _93583 |
|
| 658 | _aPublic Administration. | ||
| 700 | 1 |
_aDommermuth, William P., _ejoint author. _911439 |
|
| 700 | 1 |
_aSommers, Montrose S., _ejoint author. _911440 |
|
| 906 |
_a7 _bcbc _corignew _du _encip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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_c5402 _d5402 |
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