Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0072935898 (alk. paper)
Subject(s): DDC classification:
  • 658.8 PER 22
LOC classification:
  • HF5415 .M378 2006
Item type: Reserved Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Current library Collection Call number Copy number Status Barcode
Main Library 658.8 PER (Browse shelf(Opens below)) Not for loan
Main Library NFIC 658.8 PER (Browse shelf(Opens below)) 1 Not for loan 20134

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.
Share

© 2017 Bishop Stuart University Library. All Rights Reserved.
Kakoba Campus, Plot 150 Buremba Road | P.O. Box 9, Mbarara, UGANDA | Tel: +256-772-463068
Email: library@bsu.ac.ug