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Services marketing management: a strategic perspective/

Kasper, Hans.

Services marketing management: a strategic perspective/ Hans Kasper, Piet Van Helsdingen and mark Gabbott. - 2nd ed. - England: John Wiley & sons ltd., 2006. - xvii, 554 p.: ill.; 23cm.

Includes bibliographical references and index

ISBN: 33103

Subjects--Topical Terms:

Dewey Class. No.: 658.8 / KAS

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