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Advertising management:

Mohan, Manedra.

Advertising management: Concepts and Cases. - 19th reprint 2003. - New Delhi, Tata McGraw-Hill Publishing compnay limited. c1989 - xi, 418pp. 24cm.

ISBN: 0074517805

Subjects--Topical Terms:
Advertising.

Index Terms--Curriculum Objective:
Management.

Dewey Class. No.: 659.1 MOH

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