Advertising management: (Record no. 1718)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00548nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170822174646.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130215b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074517805 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 659.1 MOH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohan, Manedra. |
| 9 (RLIN) | 3597 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management: |
| Remainder of title | Concepts and Cases. |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 19th reprint 2003. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi, |
| Name of publisher, distributor, etc | Tata McGraw-Hill Publishing compnay limited. |
| Date of publication, distribution, etc | c1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 418pp. |
| Dimensions | 24cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 2898 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Reserved Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 15/02/2008 | Purchased. | 659.1 MOH | 17873 | 15/02/2013 | 1 | 15/02/2013 | Reserved Books | |||||||
| Dewey Decimal Classification | Main Library | Main Library | 07/06/2008 | Donation | 659.1 MOH | 17874 | 07/06/2013 | 2 | 07/06/2013 | Books |