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Aaker, David A.

Strategic market management / David A. Aaker. - 6th ed. - New York : Wiley, c2001. - xiv, 338 p. : ill. ; 23 cm.

Includes bibliographical references and index.

Introduction and Overview. Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview -- Strategic Analysis. External and Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis and Strategic Uncertainty. Internal Analysis -- Alternative Business Strategies. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Cost, Focus, and the Preemptive Move. Strategic Positioning. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea. Diversification. Strategies in Declining and Hostile Markets. Global Strategies -- Implementation. Implementation. Pt. 1. Ch. 1. Ch. 2. Pt. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Pt. 3. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Ch. 12. Ch. 13. Ch. 14. Ch. 15. Pt. 4. Ch. 16.

ISBN: 0471415723 (pbk. : alk. paper)

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.83 AAK