MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01497mam a22002294a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
3039055 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170822174740.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010404s2001 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471415723 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BSU |
| Transcribing agency |
BSU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 AAK |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A. |
| 9 (RLIN) |
6726 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic market management / |
| Statement of responsibility, etc |
David A. Aaker. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 338 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. 1. |
| Title |
Introduction and Overview. |
| Miscellaneous information |
Ch. 1. |
| Title |
Business Strategy: The Concept and Trends in Its Management. |
| Miscellaneous information |
Ch. 2. |
| Title |
Strategic Market Management: An Overview -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Strategic Analysis. |
| Miscellaneous information |
Ch. 3. |
| Title |
External and Customer Analysis. |
| Miscellaneous information |
Ch. 4. |
| Title |
Competitor Analysis. |
| Miscellaneous information |
Ch. 5. |
| Title |
Market Analysis. |
| Miscellaneous information |
Ch. 6. |
| Title |
Environmental Analysis and Strategic Uncertainty. |
| Miscellaneous information |
Ch. 7. |
| Title |
Internal Analysis -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Alternative Business Strategies. |
| Miscellaneous information |
Ch. 8. |
| Title |
Obtaining a Sustainable Competitive Advantage. |
| Miscellaneous information |
Ch. 9. |
| Title |
Differentiation Strategies. |
| Miscellaneous information |
Ch. 10. |
| Title |
Cost, Focus, and the Preemptive Move. |
| Miscellaneous information |
Ch. 11. |
| Title |
Strategic Positioning. |
| Miscellaneous information |
Ch. 12. |
| Title |
Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea. |
| Miscellaneous information |
Ch. 13. |
| Title |
Diversification. |
| Miscellaneous information |
Ch. 14. |
| Title |
Strategies in Declining and Hostile Markets. |
| Miscellaneous information |
Ch. 15. |
| Title |
Global Strategies -- |
| Miscellaneous information |
Pt. 4. |
| Title |
Implementation. |
| Miscellaneous information |
Ch. 16. |
| Title |
Implementation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
3533 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
