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Promotion: an introductory analysis

Kernan, Jerome B.

Promotion: an introductory analysis [by] Jerome B. Kernan, William P. Dommermuth [and] Montrose S. Sommers. - New York, McGraw-Hill [1970] - xvi, 367 p. illus. 24 cm.

Bibliographical footnotes.

LCCN: 70085163

Subjects--Topical Terms:
Sales promotion.

Index Terms--Curriculum Objective:
Public Administration.

LC Class. No.: HF5438 / .K4314

Dewey Class. No.: 355.1KER

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