Promotion: an introductory analysis (Record no. 5402)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00855nam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4071930 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170822174854.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 691210s1970 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 70085163 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | BSU |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5438 |
| Item number | .K4314 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 355.1KER |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kernan, Jerome B. |
| 9 (RLIN) | 11438 |
| 245 10 - TITLE STATEMENT | |
| Title | Promotion: an introductory analysis |
| Statement of responsibility, etc | [by] Jerome B. Kernan, William P. Dommermuth [and] Montrose S. Sommers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | [1970] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 367 p. |
| Other physical details | illus. |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliographical footnotes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 9 (RLIN) | 3583 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Public Administration. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dommermuth, William P., |
| Relator term | joint author. |
| 9 (RLIN) | 11439 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sommers, Montrose S., |
| Relator term | joint author. |
| 9 (RLIN) | 11440 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | u |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 21/06/2011 | Donation | 355.1KER | 23670 | 21/06/2013 | 1 | 21/06/2013 | Books |