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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072935898 (alk. paper)
- 658.8 PER 22
- HF5415 .M378 2006
Reserved Books
| Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Main Library | 658.8 PER (Browse shelf(Opens below)) | Not for loan | ||||
| Main Library | NFIC | 658.8 PER (Browse shelf(Opens below)) | 1 | Not for loan | 20134 |
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| 658.8 PAL The Business environment. | 658.8 PAL The Business Environment. | 658.8 PAR Strategic marketing management : | 658.8 PER Essentials of marketing : | 658.8 PER. Basic marketing : | 658.8 REL Investment analysis and portfolio management, 7/e / | 658.8 ROB Emotion marketing : |
Includes bibliographical references and indexes.
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